Computer graphics to environmental issues easy to understand: Funnel Incorporated clarify complex topics To use the
Information Design, graphics and icons to give the green organizations
an advantage on Earth Day
MIDDLETON, Wis. (PRWEB) April 17, 2008
“Transparent organizations seeking to avoid the greenwashing backlash are wise to avoid claims superficial window dressing and data manipulation,” explains Lin Wilson, Creative Director of the funnel Incorporated. “We advise clients to stick to the facts and respect its audience by presenting data in a clear and thoughtful.”
calls evidence-based approach to an audience more willing to care for a cause he understands. water conservation, for example, is easier to understand when various threats on the complex process of groundwater are visualized. Before and after images powerfully convey a problem or proposed solution.
“We excel in taking a difficult scientific process and make it easier for people to understand through pictures and text,” says Wilson. “Breaking the process into phases illustrated makes information less intimidating and more welcoming.”
A growing trend is the creation of icons to represent earthly mission of the environment of an organization or a product that goes beyond the ubiquitous green leaf. A common visual language (CVL) serves as a visual shorthand maintain consistent brand communication and are used in a presentation, as a sign of product or pave the way information website.
“we charge customers to explore visual metaphors that articulate the stewardship of an organization in a unique way,” says Wilson. “An added benefit is the universal appeal icons have a variety of audiences, cultures and languages.”
And as consumers hold organizations accountable for their actions, information design is a useful tool in developing user-friendly maps and diagrams. deliberate choice of a chart format, colors and ornaments student data to enhance understanding and be more persuasive to inspire change.
ABOUT FUNNEL INCORPORATED: Funnel Incorporated (http://www.funnelinc.com) is a design firm specializing in information manufacturing complex clear through the creation of infographics, icons, graphics, maps and directions
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